Introducing The Radical Peugeot 308 R Concept

The new Peugeot 308 is transformed into an ultra-sporty concept car with refined design of the highest quality. The body work has the hallmarks of sportiness and innovates with a two-tone treatment, combining red and black. The 308 R Concept is powered by the engine of the new RCZ-R, a real powerhouse of energy. Developing 270bhp, this 4-cylinder 1.6-litre engine has a record specific power of nearly 170bhp/litre, and CO2 emissions of just 145g/km.

OneShift Editorial Team

27 Aug 2013

Maxime Picat, Director General, Automobiles Peugeot said "The new Peugeot 308, with its pure and sleek style, is a hatchback which carries the Marque's upmarket ambitions. The 308 R Concept radicalizes this boldness and enriches the expertise of Peugeot Sport to obtain extreme sensations"

Sportiness is in the genes of this radical concept car. It is fully-expressed with the identifying colours of this ultra-sporty world. The interpretation is innovative and unique. The front is plain red which has a fluorescent base for flamboyance. It contrasts with a textured blue-black at the rear. The oblique cut line is inspired by the Onyx Supercar Concept.

The special bodywork components that distinguish the 308 R Concept from the new PEUGEOT 308 is not separate but fully integrated. Made of carbon fiber, the doors, front wings, the body sides and sills, bonnet and bumpers are secured to the metal structure which retains only the roof and tailgate of the original.

The 308 R Concept is intended for incisive handling due to its compactness, its reduced overhangs and its lightness. To take full advantage of this, the driving position is ideal due to the new Peugeot i-Cockpit. The pure design which is full of character, promises a new kind of sensation.

For the driver, the controls are clear and simple as the steering is communicative. The compact dimensions of the steering wheel are a result of the overall weight-saving and enhance vehicle agility and increase the driving sensation. The instrument panel is positioned to be viewed over the steering wheel, not through, and is directed more in line with forward vision. With its very precise design, it makes reading the information much easier, and becomes instantaneous, with no need to take your eyes off the road ahead. Finally, the large 9.7” touch screen also brings the vehicle environment controls together for simple and intuitive ergonomics.

The Peugeot 308 R Concept is a radical sports show car which puts a new and exciting spin on the stylistic purity and identity of the new 308 production car.

Credits: Oneshift News Team