Launch of the Volvo Cars News channel on YouTube

"The general media power shift we are seeing today is making it more and more essential to get our message across to all of the people with an interest in our cars - you could call them publicists - who pass it on to others in turn, via their blogs and online communities," says Peter Ganjbar, Manager, Public Affairs working with new online channels, at Volvo Car Corporation. "We are also seeing the world's major media groups forging links with new forums on the internet to maintain the flow of traffic to their sites. This is a very interesting development for customers, dealers and everyone else with an interest in Volvo Cars," he continues.

There has been a sea-change in the way that people 'consume' televisual media since the breakthrough of YouTube only two or so years ago. Using YouTube as a strategic communication partner was the obvious next move in adapting to true globalisation - a world in which speed and simplicity can easily get a step ahead of quality. Here you find amateurs, professional TV productions and commercials all in cheerful coexistence. The phenomenon has made many companies and organisations think very hard about the way they should approach a seemingly chaotic media landscape.

"Viewers are never fooled. It is important to say who you are. YouTube is, in effect, a 'self-policing' medium. So we will be making it perfectly clear that everything published on "Volvo Cars News" is official and authentic material, produced by Volvo Car Corporation," says Peter Ganjbar.

The "Volvo Cars News" channel will carry everything from commercials and PR productions to television documentary material. The aim is to offer visitors worthwhile, enjoyable films about the latest products, and also to take them behind the scenes at Volvo Cars.

"And we will definitely be carrying breaking news here too," says Peter Ganjbar.

Facts and related material:
You can watch the video related to this press release on YouTube (to download immediately, please chose related media, low or high res. Quick Time or broadcast quality)

Find Volvo Cars News on YouTube on:
www.youtube.com/volvocarsnews

In related news, Volvo's City Safety system can substantially reduce your car's insurance premium.

Volvo Cars has attracted considerable attention with its new safety function in which the car brakes automatically - Volvo City Safety. It has cut insurance premiums by up to 30%. City Safety, a standard system in the Volvo XC60, operates at low speeds of 0 to 30 km/h whereby the car automatically brakes if the driver has been distracted and does not respond to a vehicle in front. The function helps cut the number and severity of low-speed rear-end collisions. Such impacts represent a large proportion of the total number of accidents that take place.

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Credits: JRC