Lexus Lights Up The Skies With High-Flying Strobe Spectacular

Lexus Lights Up The Skies With High-Flying Strobe Spectacular

OneShift Editorial Team
OneShift Editorial Team
11 Jul 2014

STROBE, created by CHI & Partners London and directed by Adam Berg of Stink Productions, will be shown globally as part of the Amazing in Motion campaign, across television, cinema, print, outdoor, digital and social media.

A team of 40 expert engineers erected and controlled the giant rigging system from which the Lightmen were suspended. The LED suits were designed by Hollywood costumier Vin Burnham – creator of the Batsuit for the Batman movies - and world-renowned technical director Adam Wright. Their work took cues from Lexus vehicles, including the hallmark spindle grille and the LED headlights featured on the RC F high-performance coupe. The suits took six weeks to make, each one containing 1,680 LEDs, all wirelessly controlled to strobe on demand.

Mark Templin, Executive Vice President Lexus International, said: “STROBE is the third entry in our Amazing in Motion campaign. We created this global series of projects to showcase our imagination through innovative design and technology. It builds on Lexus’s ambition to connect with the hearts as well as the minds of consumers.”

The performance was accompanied by music from Computer Magic, an electronic music solo project from New York producer and DJ Danielle ‘Danz’ Johnson, who is signed to Kitsuné. Lexus chose the track Running for the production as it effortlessly compliments the Lightmen sequence, accentuating the flow of movement, while the lyrics echo the narrative of the figures running through the city at night.

STROBE follows two earlier campaign projects: STEPS, in which puppeteers brought two giant figures to life in a city centre setting; and SWARM, which took quadrotor technology out of the engineering environment to create a choreographed flight of miniature craft.

Credits: Oneshift News Team

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