Local News: Adrian Pang Gets Serious With Road Safety

Local News: Adrian Pang Gets Serious With Road Safety

OneShift Editorial Team
OneShift Editorial Team
24 Sep 2010

Well-known Singapore actor and funnyman, Adrian Pang has teamed up with Singapore’s online insurance company DirectAsia.com to launch a road safety campaign to address the rising number of motorists who do not belt up and other disturbing trends on our roads.

The DirectAsia.com road safety campaign will consist of a series of videos targeted at both parents and children and will focus on dangerous behaviours such as not using seatbelts, drink driving and using mobile phones while driving. The videos communicate a serious message but deliver this in a way that is intended to reach a broad audience using humour.

Recent Singapore police figures have shown a big increase in the number of summonses issued for adults not wearing seatbelts. Even more worrying is the fivefold increase in the number of cases of children not being buckled up.

The first video of this campaign, focused on the importance of safety belts, can be viewed at [URL=http://www.directasia.com/supporting-the-community.aspx]http://www.directasia.com/supporting-the-community.aspx[/URL] . The second and third videos will be uploaded to the same site in the next two months.

Credits: wilswong

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