Local News: AXA Launches Online Game, Prizes to Be Won

The AXA Road Safety Game is an interactive game that tests road users’ knowledge of risky road habits. Players are awarded points for correctly spotting dangerous road behaviours such as jaywalking or driving without a seatbelt. Players get demerit points for making incorrect choices. AXA will reward top scoring players in a month-long contest with exciting prizes including an opportunity to learn safe driving techniques in an Advanced Safety Driving Session.

AXA recently released the results of its 2nd Singapore Road Safety Survey, which found that while awareness of dangerous road habits have registered modest increases, speeding and other speeding related behaviours continue to be perceived as less dangerous. The annual survey, commissioned by AXA Insurance Singapore and conducted by The Nielsen Company, polled 500 private car owners, taxi drivers and motorcyclists on their driving behaviour and their perceptions of road safety and regulations.

Alain Adiceom, CEO of AXA Insurance says, “The results of AXA Road Safety Survey showed that there are still areas where road safety awareness should be reinforced. Our approach is to highlight the importance of being proactive about safety while on the road, and the AXA Road Safety Game is one such initiative that supports this.”

The AXA Road Safety Game contest will run from today to 15 August 2010. The first three players who score the highest points in the road safety game will walk away with exciting prizes, such as an iPod Touch and iPod Nanos. Six top scoring AXA motor policyholders also stand to win the Advanced Safety Driving Session, where they will receive hands-on experience in handling a car in emergency situations. Visit AXA’s website at www.axa.com.sg for more details and a chance to participate.

Credits: wilswong