Local News: BMW Sponsoring Standard Chartered Marathon

Local News: BMW Sponsoring Standard Chartered Marathon

OneShift Editorial Team
OneShift Editorial Team
06 Aug 2011

BMW Asia today announced its inaugural co-sponsorship of the Standard Chartered Marathon Singapore 2011 (SCMS). BMW Asia along with the race organiser, Singapore Sports Council (SSC), unveiled a series of initiatives aimed at further engaging participants and improving the race experience for SCMS 2011 runners, in the lead up to and during the race on 4 December 2011.

One key highlight of the partnership is a chance for Full and Half Marathon runners to win a brand new BMW X1 sDrive18i simply by joining Team BMW. This will be complemented with a series of activities including running clinics where runners will be given expert coaching to hone their technique and performance ahead of SCMS 2011.

BMW will also be sponsoring the pacers programme for Full Marathon runners to help them improve and achieve their personal bests. And as the Official Car Sponsor, BMW cars will also be deployed to provide medical, logistics and operational support on race day.

Commenting on the partnership, Mr Lim Teck Yin, Chief Executive Officer, Singapore Sports Council, and Chairman of the SCMS 2011 Organising Committee said: “SSC is delighted to have BMW Asia on board as a partner for the Standard Chartered Marathon Singapore. Sharing the belief that sport brings joy to individuals and the community, BMW Asia will add to the unique pre-race and race day offerings for the SCMS runners. Working with our valued partners such as BMW, SSC is constantly looking for ways to enhance the SCMS as a premier race.”

Speaking from the announcement was Mr Neil Fiorentinos, Managing Director of BMW Group Asia, who said: “BMW is thrilled to be a major sponsor of the Standard Chartered Marathon Singapore 2011 as the event, and the sport itself, is the perfect fit for our brand characters of sporty, efficient and dynamic. Furthermore, driven by its EfficientDynamics philosophy, BMW has engineered its automobiles to deliver a more superior driving performance, but at the same time, to consume less energy and be more environmentally friendly.”

The philosophy of the EfficientDynamics technology comprise of a highly efficient engine through air and fuel management, minimised energy loss, lightweight design and superior aerodynamics. In principle, these are also core aspects of marathon running: proper breathing technique, efficient use of energy and lightweight or aerodynamic running gear.

“While BMW has relentlessly developed the superior technology to make its cars perform at their optimal level, marathon runners also have to follow a rigorous and well-planned training program in order to achieve their best result on race day,” added Mr Fiorentinos.

Credits: wilswong

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