Local News: Chevrolet Cars Wears Levi's Jeans

Take a spin with the latest in automobiles – a car that is not only fun to drive, but a good looker to boot. Two American legends have embarked on a cross-industry collaboration, providing the perfect opportunity for both brands to extend beyond their industry verticals to innovate and bring new products and services to consumers, and their brain child “Aveo5/ Levi‟s® Design Edition” does just that.

The Aveo5, a renowned good-looker from Chevrolet‟s slew of automobiles, is the icon of reliability, functionality and spirited performance amongst young car enthusiasts, and the collaboration further underlines the Aveo5‟s aim at the young and fashion-conscious, who undoubtedly place design as the decision criterion when shopping for a car today. In partnership, Levi‟s®, the global denim authority and first choice of many fashion savvy consumers today, lends its expertise in fashion to the collaboration with an updated fun, sleek and stylish interpretation of the Aveo5 in not one, but two sartorial savvy options – Sports Blue and Super Red, complete with many Levi‟s®-centric elements. This further enforces both brands‟ leadership in their respective fields, mainly populated by fashion-forward youths.

“The Aveo5/ Levi‟s® Design Edition – as the model is known, is aimed at heightening Chevrolet and Levi‟s® brand awareness and image. More specifically, the Aveo5 is targeted at an audience who is young, fun-loving and mobile, and its design DNA reflects this personality – exciting, fashionable and appealing to the younger generation,” said Mr Albert Pang, Director of Alpine Motors Pte Ltd, the exclusive dealer for Chevrolet cars in Singapore.

Mr Albert Pang added, “This campaign will serve to reinforce the design elements in the Aveo5‟s makeup. In linking with Levi‟s®, the leading brand for jeanswear in Singapore, a different and more visual perspective of the Aveo5‟s design philosophy is highlighted.”

Ms Gina Goh, Levi‟s® Division Manager, Jay Gee Enterprises (Pte) Ltd concurred, “We are extremely excited to be the fashion partner of choice for Chevrolet in a collaboration where fashion, lifestyle, innovation and technology merge into one. The synergy between these qualities makes for an emerging trend where fashion transcends industries. More importantly, most motorists own a pair of Levi‟s®. Besides wearing it, why not drive it too? This collaboration is also a first between two of America‟s leading brands in a cross-industry, co-branding campaign in Singapore.”

She added “The Aveo5 makes a statement in its design elements, merging both form and function. Not to mention that it stands out on the road, which is perfect for one who wants to express his or her individuality!”

Besides individualised colour schemes and designs on the exterior, the interiors of the Aveo5/ Levi‟s® Design Edition have also been upgraded with Levi‟s® icons. For instance, the Aveo5/ Levi‟s® Design Edition will come with Levi‟s® denim and leather seats and denim back pockets, complete with the signature Levi‟s® red-tab at the sides. The headrests will be embossed with the brand‟s trademark „two-horse‟ logo while mats will be embroidered with the Levi‟® button emblem.

In conjunction with the Great Singapore Sale, two units of the Aveo5/ Levi‟s® Design Edition (one in Sports Blue and the other in Super Red) will be the top lucky draw prizes as part of the Levi‟s® Hits The Road In Style campaign from 19 May – 31 July 2010.

The Aveo5/ Levi‟s® Design Editions will be displayed at showrooms and roadshows to allow customers an up-close-and-personal encounter with the special edition Aveo5. Interested parties can purchase these at the price from $56,999 inclusive of Certificate of Entitlement.

The public can also check out the Aveo5/ Levi‟s® Design Editions at the following venues:
- The Aveo5/ Levi‟s® Design Edition roadshow at VivoCity, Central Court B from 20 May – 23 May 2010.
- Chevrolet Centre at 1 Ubi Road 4.

Credits: wilswong