Local News: Yokohama launches the Earth-1 eco tyre

Local News: Yokohama launches the Earth-1 eco tyre

OneShift Editorial Team
OneShift Editorial Team
29 Aug 2010

Aimed at having clean, friendly and orangey fun with Earth-1 tyres and oranges, YHI held the launch at Ben and Jerry’s Ranch House at Dempsey. All guests were warmly welcomed and greeted with race queens distributing Yokohama door gifts.

The event kicked started with a speech by Executive Director of YHI, Mr Tay Tiang Guan, and was also graced by the President of Yokohama Asia, Mr Takeshi Imai. Hype mounted as the dances performed their interpretations of orangey fun, injecting tasteful spectacles of dance moves that livened and jived the mood of the event up to a fun note.

Following that was a presentation on what is known to be the conventional purpose of the orange fruit, is now completely superseded with ‘orange oil’ technology. This theory is simple. Orange Oil is oil extracted from orange peel. It is optimized for tyre usage, creating a Super Nano – Power compound. Capitalizing on similar molecular construction of orange oil and natural rubber, the two are fused together, making the thread compound more compliant for better grip in braking and cornering.

Employing this newly developed compound, Earth-1 achieves a better balance between the conflicting two measures of performances. Grip force is obtained through ‘Orange Oil’, and rolling resistance is reduced through natural rubber. Low rolling tyre resistance saves fuel hence reduces Co2 emission into the environment. This unique design also realizes ‘Multi- Performance’ with its improvements made to performance related to comfort, quietness, and uneven wear resistance. Earth-1 tyres biodegradable property is simply a genius invention that can truly be called an ECO tyre.


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