Maserati Will Be the Main Sponsor of the 70th Venice Film Festival
Maserati will be the new main sponsor of the 70th Venice Film Festival, cementing the relationship between the prestigious film festival and the Fiat Group. Maserati will hold the exclusive courtesy car service and ensure a constant presence of the Trident cars on the red carpet, which will have the various international celebrities attending the Venice Film Festival on board. The Maserati Terrace, in the pool area at the Hotel Excelsior, will also represent the central space and vital part of the Venice Film Festival – a space dedicated to interviews, meetings, cocktail parties and events.
Maserati has an established relationship with the world of cinema and there are in fact many films which have seen Trident cars starring in them. The first, in order of time, is “Cronaca di un amore” (Story of a love affair) the 1950 film directed by Michelangelo Antonioni. Protagonists of the film were the wonderful Lucia Bosè and an equally elegant Maserati A6 1500, the first GranTurismo of the House of the Trident.
Over the years on the big screen many actors have taken turns at the wheel of a Maserati including Ugo Tognazzi, Vittorio Gassman, Kirk Douglas, Glen Ford, Rock Hudson, David Niven, Peters Sellers and Alain Delon.
With a presence in 65 markets worldwide, maserati has clearly comfirmed its role as an international ambassador for Italian excellence with passion through products of great charm and outstanding performance seen in the GranTurismo, GranCabrio and the new Quattroporte and Ghibli.
Credits: Oneshift News Team
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