Mazda 2 is hot!
Mazda produces the 100,000th all-new Demio(Mazda 2) in Japan within eight months of production.
The all-new Demio was developed to inject a breath of fresh air into the global compact car segment. The vehicle concept was “a personal smart commuter” and development emphasized emerging modern values such as increased concern for environmental and safety issues, and a greater focus on design.
The all-new Demio has won eight awards in Japan, including the 2008 RJC Car of the Year. Overseas, the all-new Mazda2 has been selected for 23 awards, including the New Zealand Car of the Year and second place in the 2008 European Car of the Year (as the highest ranked Japanese car). As demonstrated by 31 global awards earned in the seven months since its launch in July 2007, Mazda’s latest compact car already enjoys an excellent reputation among media and customers around the world.
The all-new Demio/Mazda2 is posting strong sales in global markets. In Japan, sales reached 34,389 units in the first six months, which represents a substantial portion of Mazda’s expanding market share in the challenging Japanese market. Mazda’s 2007 calendar year sales in Europe recorded 311,247 units, its highest volume since 1991. Sales of the all-new Mazda2 in Europe made a significant contribution to this achievement, reaching 12,591 units in just four months.
Credits: Jarvis
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