MINI Rocketman Concept At Shanghai Auto 2011

The fascinating concept car being presented by MINI at the Auto Shanghai 2011, demonstrates how the brand's fundamental principle of creative use of space can be redefined by the use of innovative technology in the areas of body construction, interior design and Infotainment. The MINI Rocketman Concept, which will be making its debut in Asia, is being presented as a 3+1-seater with a unique spatial concept, 3 doors and a length of just over 3 metres. Its characteristics are oriented towards the multifaceted demands of a modern target group, the mobility requirements of which are characterised by driving fun, flexible use of space and comprehensive networking with the personal living environment.

The innovatively designed interior of the MINI Rocketman Concept offers the driver, front seat passenger and further occupants a generous amount of space, also providing, if needed, a fourth individual seat at the rear. Furthermore, the newly conceived bodywork concept ensures comfortable entry and wide-ranging possibilities for loading. Thanks to sidesills integrated into the doors, the passenger entry area reaches far into the interior. The two-part tailgate consists of one section which is attached to the roof and opens extremely high and a lower section which extends out of the body in the form of a drawer.

The MINI Rocketman Concept body is shaped by an avant-garde interpretation of time-honoured brand features. A carbon spaceframe construction, whose striking surface structure is visible from the outside both on the radiator grille and in the interior, forms the basis for a weight-minimising construction. Inside the car, leather covers and high-gloss painted surfaces combine with armrests and trim strips made from a special paper that has been pressed and folded into the desired structure. The control concept for the MINI Rocketman Concept also highlights new approaches. The customary Centre Speedo houses a projection surface boasting 3D graphics presentation capability. The display is operated using both the steering wheel buttons and the integrated trackball. Furthermore, the MINI Rocketman Concept features a removable control element for all comfort and connectivity functions.

Credits: wilswong