MINI’s birthday celebrations continues with DOMINION

MINI's 50th birthday celebrations continues with "DOMINION" at ION² from 4th to 13th September 2009, and the handing over of S$14,280 raised to the Straits Times School Pocket Money Fund.

MINI is showcasing its heritage and evolution to a cultural icon that it is today at the public plaza of the newly opened ION Orchard. MINI’s choice of event venue reflects the perfect symbiosis of the revolutionarily chic MINI against the backdrop of the avant garde architecture of ION Orchard.

"DOMINION" represents the fusion of the cheeky attitude of the MINI brand and the modern, classy disposition of ION. The word "DOMINION" literally brings MINI and ION together, making "DOMINION" the perfect launch pad to showcase MINI’s heritage and celebrates the brand’s 50 years of motoring.

The "DOMINION" display at ION² is the first public installation since the opening of the iconic building at Orchard’s busiest junction. Four new MINI and the 1965 Mark I Mini Cooper will be on display, including the special edition MINI 50 Tattoo designed by renowned tattoo artist, Kirby Lian.

During the same week, MINI and Trans Eurokars, the authorized MINI distributor in Singapore, will be handing over the money raised through activities held in celebration of MINI 50th Birthday at the Changi Exhibition Centre and Clarke Quay to the Straits Times School Pocket Money Fund.

MINI owners and MINI fans from all over Singapore joined the celebrations and the money was raised through a convoy formation and drive by 150 MINIs, fringe activities at Clarke Quay, sale of the limited edition MINI 50th Anniversary booklet as well as the ‘50’ formation photo, grand charity auction of the autographed ‘50’ formation photo and a silent auction of items contributed by MINI partners.

"We would like to thank our partners and everyone who came down to celebrate with us. As we celebrate MINI's 50 years of milestones, we would like to give back to society."

"Thus, we are glad to raise some funds through our event and contribute it to the Straits Times School Pocket Money Fund to benefit more than 9,000 school children from low-income families," said Cheryl Chiok, General Manager of Trans Eurokars.

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Credits: JRC