Nissan India Starts Exports of Nissan Micra

Nissan India announced the start of exports of its ‘Made-in-India’ Global compact hatchback - Nissan Micra. The first major consignment of 3866 cars left Ennore Port to cater to the demands of the European markets.

Marking the event, Mr. Kiminobu Tokuyama, Managing Director & CEO, NMIPL, Mr. S Velumani, Chairman & MD, Ennore Port Ltd (EPL) along with Capt. D K Mohanty,Director –Marine Services, EPL and Mr. Julius V Niedo, Captain of the Vessel flagged off the first Micra for shipment. Nissan has thus become one of the first companies to use the eastern gateway port of India as an export base. The Nissan Micra is expected to be exported to over 100 countries in Europe, Middle East and Africa. The company aims to export over 110,000 units in the fiscal year FY10-11.

MOL Auto Logistics (India) Pvt Ltd, a 100% subsidiary of Mitsui O.S.K Lines handles the Inland Logistics transportation for the exports consignment from Oragadam plant to Ennore port and Ennore Automotive Logistics Ltd., a joint venture company of Mitsui O.S.K. Lines and SICAL Logistics Ltd. handles the port compound management and ship loading operation in Ennore Port. The consignment was shipped in a Pure Car Carrier Vessel from Nissan Motor Car Carrier, a privately owned shipping company owned by Nissan, Mitsui O.S.K Lines and Hoegh.

Speaking on the occasion, Mr. Kiminobu Tokuyama said, “It is a defining moment for all of us at Nissan in India as we begin a new chapter of business through the start of Exports today. This milestone completes our vision of making the Chennai plant a strategic hub for both the domestic market as well as for exports. Exporting of the Micra to various countries would also mean showcasing the high-quality of Indian engineering which matches international standards and will now be on the Global map for everyone to witness.”

Commenting on the achievement, Mr. Akira Sakurai, MD & CEO, Renault Nissan Automotive India Private Ltd (RNAIPL) said, “This is a tremendous achievement. We are grateful to the collaborative and tireless efforts of all our employees, our partners and suppliers for achieving this milestone in a short span of time. It is also a proud moment as it symbolizes our successful trade relations with India, thanks to the encouragement and support of the Government authorities.”

Earlier, in April this year, Nissan successfully tested out the first trial consignment of six cars to Barcelona from its Oragadam Plant to Ennore Port.

The export model of the Nissan Micra, built on a new versatile V-platform, is produced to comply with different safety regulations and environmental rules as applicable in different developed markets. Nissan Micra, the Global compact car, was designed and tested in Japan and fine-tuned to meet the differing tastes and needs of customers worldwide. The Nissan Micra is a reliable, stylish and eco-friendly car for people who enjoy everyday driving. The compact hatchback, with its affable appearance, is also engineered for easy handling and sprightly performance, while realizing class-leading fuel efficiency.

The plant at Oragadam near Chennai operates in full compliance with the Alliance Global Manufacturing Processes and Quality Standards. Its production management system, launched for the first time at any plant of Renault and Nissan, is based on mutual knowledge sharing and the best practices from both companies across the globe.

Credits: wilswong