Nissan Named One of the Best Global Brands For 2013

Nissan Named One of the Best Global Brands For 2013

OneShift Editorial Team
OneShift Editorial Team
02 Oct 2013

“The power of our brand is a core pillar of our Nissan Power 88 strategic plan, which means that it’s essential to our growth plan,” said Roel de-Vries, Nissan Corporate Vice President and global head of marketing, brand and communications. “These rankings demonstrate we’re on track to achieve the ambitious brand power goals we set in our mid-term plan.”

The Best Global Brands study is Interbrand’s annual report on the world’s most valuable brands. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the strength of the brand.

In this year’s study, Interbrand noted Nissan’s global, multi-channel approach with a consistent message of innovation, which it said was the DNA of the brand. The report noted that demand is continuing to grow for the Nissan LEAF and that stronger consumer engagement will help Nissan achieve aggressive business targets, build loyalty and energize new audiences.

Credits: Oneshift News Team

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