Opel goes to the USA, via Saturn

Opel goes to the USA, via Saturn

General Motor’s Saturn division in the United States has just announced it will be adding the Astra to its line-up, but doesn’t the car look just like the Opel Astra sold here? In fact, it is the Opel Astra! And the Astra also wears the Vauxhall badge when it is sold in England, and the Holden badge when it is sold in Australia and New Zealand. Cynics will call this badge engineering, but it also reflects the extent of globalization in motor industry.

OneShift Editorial Team
OneShift Editorial Team
12 Dec 2006

The Saturn Astra joins the Aura, which is built on GM’s Epsilon platform upon which the Opel Vectra and Saab 9-3 are based, making it the second Opel-derived model sold by Saturn.

This doesn’t stop here – the new Saturn Vue SUV is based on the same platform as the Chevrolet Captiva and Opel Antara, both of which will join the Chevrolet and Opel line-ups here in Singapore.

While platform sharing and badge-engineering is now no longer a GM or Ford ‘game’, and it is used extensively by the Volkswagen Group (VW, Audi, Skoda, Seat, Bentley, Lamborghini and Bugatti), Peugeot-Citroen, the Fiat Group (Fiat, Lancia and Alfa Romeo) and even the Koreans (Hyundai and Kia).

It is a pity though that Saturn, which GM created to take on the Japanese carmakers in late 80s, has been reduced to marketing made-in-the-USA Opel products. Saturns used to be quite unique – all its models has poly-carbonate body panels attached to a monocoque structure. These panels were dent resistant and they because of its unique construction, it allowed the coupe version to have 4-doors without a central B-pillar, like the Mazda RX-8, but the Saturn came out a few years earlier. The promise was that the panels would also allow for more frequent face-lifts.

A new, leaner GM probably means the end to costly experiments like Saturn and the GM EV1 electric car, but perhaps GM’s opportune takeover of Korea’s Daewoo, and the aggressive re-launching of the Chevrolet brand in Asia, is anything to go by, the General still may have a couple of tricks up its sleeve, and they will all have an Asian focus, since this is where all the action is.


Credits: Justin_Lee

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