Renault Unveils the Alaskan Concept

Renault Group is shifting up a gear with a view to taking the Renault LCV forward from being a top regional player to a top global player. In order to achieve this ambition, Renault has decided to move into the pick-up market, a segment that accounts for more than one-third of global LCV sales. Last June, in Buenos Aires, the brand launched the distinctive new Renault Duster Oroch pick-up which is intended for the South American market, while the ALASKAN Concept that is being unveiled is a striking show truck which paves the way for a forthcoming model that will have a global calling.

OneShift Editorial Team

08 Sep 2015

Renault is also launching Renault Pro+, a global expert brand committed to serving LCV customers and users. In addition to providing tailor-made products and services, the specialist Renault Pro+ network will deliver a rewarding experience at every step of the journey for business-user customers, from advertising to aftersales service. The Renault Pro+ expert brand embodies Renault’s customer promise and forms an integral part of its plans to become a top global LCV market player.

The Alaskan Concept is a striking show vehicle that paves the way for a pick-up that will have a global calling. It combines a payload of one tonne with cutting-edge, athletic styling to meet the exacting needs of business users and individuals alike.

The Alaskan Concept is powered by Renault’s proven four-cylinder, twin turbo diesel engine which features in the existing Master range:

Twin turbo technology: a small turbo for smooth acceleration at low engine speeds, plus a bigger turbo for higher revs.
This longitudinally-mounted twin turbo powertrain is lighter than average equivalent engines,
Outstanding acceleration performance, plus class-topping fuel economy and low CO2 emissions.

Its eye-catching front-end styling incorporates Renault design cues which bring a modern, aesthetic touch to the world of pick-ups:

A large, prominent logo,
An impressive bonnet highlighted by four sculptured ribs that heighten the impression of strength,
A combination of satin-effect, brushed and polished metal finishes,
Blue and yellow detailing on the door mirrors, brake calipers, wheel rim centres and front tow hook visually enhance the Alaskan Concept’s poise,
C-shaped head lights,
Full-LED lighting signature.

Renault and Hasselblad worked jointly to underline the Alaskan Concept’s ability to adapt to three different types of use: business and leisure use, and everyday motoring. Hasselblad is a Swedish manufacturer of cameras and photographic equipment. It is famous for having provided photographic equipment for the Apollo programme which took men to the moon for the first time.

Have a closer look in our gallery.

Credits: Oneshift News Team