SG: Alpha Biofuels joins forces with The Westin and Wearnes Automotive on Green Luxury initiative

The Green Luxury project, which began running in November 2013, offers several environmental benefits. First, each kilogramme of Alpha Biodiesel used produces 65 percent, or 4.11 kg, less greenhouse gases over its life cycle compared to the same quantity of ultra low sulphur diesel, according to research conducted by the Agency for Science, Technology and Research (A*STAR). The life cycle of each energy source refers to all stages of its product life, from raw material extraction through processing, distribution and disposal. Furthermore, the 7 percent biodiesel/93 percent diesel composite that powers the Green Luxury fleet emits 95 percent less Particulate Matter than ultra low sulphur diesel, according to the same A*STAR study.

The Westin Singapore generates about 7,800 kg of waste cooking oil in a year, which will produce enough biodiesel to help power the two Jaguar limousines over the approximately 150,000 km that the hotel estimates the fleet will cover each year. The waste cooking oil will initially be refined at Alpha Biofuels’ plant in Tuas, but the installation of a micro-refinery on the fifth floor of The Westin Singapore in the coming months will allow the entire process to be completed without leaving the building.

“This is no longer technology of the future. Our pioneer batch of Green Luxury limousines proves that it is now commercially viable to power a transportation fleet in an environmentally responsible manner,” said Mr. Allan Lim, Chief Executive Officer of Alpha Biofuels. “We are delighted that The Westin Singapore and Wearnes Automotive share the same conviction in environmentally responsible business practices. With an upper upscale hotel of one of the leading hotel and leisure companies in the world and one of the leading luxury marques on board, this paves the way for other MNCs and SMEs in Singapore to adopt similarly sustainable arrangements for their transportation needs.”

“The Westin Singapore is committed to caring for our planet and doing more to consume less,” said Lance J. Ourednik, General Manager of The Westin Singapore. “We embrace our responsibility for environmental stewardship and continually look at ways of integrating leading environmental practices and sustainability principles into our business operations. This initiative provides an innovative opportunity for us to minimize waste and conserve natural resources while delivering exceptional guest experiences.”

With its first Green Luxury limousine fleet charging full-steam ahead, Alpha Biofuels undoubtedly will continue to lead the movement toward environmental sustainability in Singapore.

Credits: Oneshift News Team