SG: Alpine Group's Strategic Alliance Wins Chevrolet Distributorship in Myanmar

Alpine Group announced its regional alliance with a large Myanmar group, AA Medical Group has been awarded the distribution rights for Chevrolet products and services in Myanmar. This joint venture between Alpine Group and Pacific AA Group of Myanmar could not have come at a better time as Martin Apfel, President of GM Southeast Asia Operations said "This is a significant milestone for Chevrolet’s expansion across Southeast Asia, and signals our commitment to grow in the region. Myanmar has a population of more than 60 million people. With the market and economy opening up, and with the increasing affluence of Myanmar’s people, the potential for growth is very high. The timing is perfect. We have a fresh and complete portfolio of award-winning products, ranging from pickup trucks and SUVs to cars and fashionable people carriers. At Chevrolet, we believe in building a strong brand backed by quality products that connect with customers everywhere."

OneShift Editorial Team

09 Jul 2013

Albert Pang, MD of Alpine Group further added: “The appointment is an indication of the level of confidence that GM has in our partnership. To bring one of the world’s most successful automotive brands into one of the world’s most important, and certainly most followed, new markets is a great challenge for any local company and we’re proud to have been chosen over others.”

Alpine Group is one of Singapore’s most established automotive companies and is currently the exclusive distributor for Chevrolet and OPEL in Singapore. AA Medical (Pacific-AA Group) has one of the widest, retail and distribution network in Myanmar and is experienced in serving customers from all corners of the country.

Gustavo Colossi, Vice President of Sales, Marketing and Customer Care for GM Southeast Asia Operations, said: "The Pacific Alpine alliance and Chevrolet have a strong operating philosophy of quality and putting the customer at the center of everything we do. With Pacific Alpine, the Chevrolet brand will be well-positioned for profitable and sustainable growth in Myanmar."

Credits: Oneshift News Team