SG: Annual Shell Traffic Games To Demonstrate Dangers Of Distracted Road Usage
The annual Shell Traffic Games, which aims to reinforce the importance of fostering road safety awareness amongst children through a fun and interactive learning environment, extended the platform to include a distracted road usage experience that simulated the dangers of mobile phone usage while on the road. Organized by Shell, in conjunction with the Singapore Traffic Police and the Singapore Road Safety Council, the experience aimed to demonstrate the potential hazards of distracted road usage based on actions that would distract the road user from concentrating fully on the road, which includes the use of mobile phones and navigational equipment.
The experience had participants under the age of 25 in the Road Safety Community Park at East Coast Park playing the Shell Traffic Games with the additional challenge of receiving and responding to text messages sent to them as they travelled from one pit stop to another.
The distracted Shell Traffic Game experience was designed following recent release of Singapore Traffic Police statistics, which found a 180 percent increase in drivers summoned over the last 10 years, for mobile phone use while driving. These findings were further underscored by a study conducted by students from Temasek Junior College, which found close to 95 percent of 110 young drivers surveyed admitting to distracted behavior while driving.
Mr. Jason Leow, General Manager, Communications, for Shell said: “We introduced the distracted driving element in this year's Shell Traffic Games following new findings by the Traffic Police and Temasek Junior College. Using technology as the distractive tool, we want to reach a new audience while continuing to educate young Singaporeans on road safety. We hope that today’s experience has encouraged more of them to think of the consequences of using their phones while on the road.”
The 34th Shell Traffic Games Finals, held on 28 August 2014, was attended by 200 students from eight primary schools, and saw Tao Nan School emerge as the eventual winner. Eight schools had participated in the preliminary rounds of the games from 18 July 2014 to 24 July 2014.
Credits: Oneshift News Team
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