SG: Robin Hood Helps DirectAsia.com Insurance Say Goodbye to 'Boring' Advertising

SG: Robin Hood Helps DirectAsia.com Insurance Say Goodbye to 'Boring' Advertising

OneShift Editorial Team
OneShift Editorial Team
06 Jun 2013

Simon Birch, CEO of DirectAsia.com, believes the Robin Hood character embodies the ideal brand values for the company. He said: “Robin Hood is a great spokesman for us on how we can change the way insurance is done all across the region. He is straight-talking, honest and a challenger. He hates injustice and is protective of the rights of the people.

Our business model is similar. Our mission is to change the way insurance is done. Our aim, like Robin Hood’s, is to give back to the people by being more transparent and bringing real value for money. We cut out the middleman and create cheaper, more tailored insurance policies.”

Robin Hood will feature heavily in the insurer's marketing campaigns. He is brought to life in the form of an animated character mixed with live action. The first adverts will promote the insurer's Best Price Guarantee message and will be aired on TV and cinemas starting from 20 May 2013 across Singapore, and across YouTube and the internet.

Credits: Oneshift News Team

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