Shell FuelSave promotion this weekend

Shell today announced that it would run its biggest fuel promotion in a decade as part of its ongoing efforts to teach Singapore motorists how to save fuel for life.

Shell will offer its new fuel Shell FuelSave 95 and 98 at a special price of only $1 per litre1. The promotion will take place on Saturday, 24 October 2009 from 10am to 6pm at Shell stations island-wide (excluding Shell Pasir Panjang 328, Shell Sin Ming and Shell Upper Bukit Timah PIE), while supplies last.

Shell‟s breakthrough fuel has been proven to help motorists save up to one litre of fuel with every full tank. The promotional price means that motorists will get to fill up with Shell FuelSave 98 or 95 at a discount of almost 45 per cent off the normal nett price.

Shell is using this promotion as an incentive to galvanise motorists – to get them educated about fuel economy, and to show them how they can easily reduce their fuel expenditure by choosing the right fuel
and practising Shell‟s FuelSave Tips.

Henry Chu, General Manager, Retail Sales & Operations, Shell Eastern Petroleum (Pte) Ltd, said,“Shell's global survey in January 2009 year told us that 90 per cent3 of drivers in Singapore said that they
welcome more information on how to be more fuel efficient and are willing to change their driving behaviour to save more at the pump. We want to show them that it is possible to achieve that by using
Shell FuelSave and practising Shell's FuelSave Tips. This is part of our ongoing efforts to help motorists get the most out of every drop at no extra cost.”

Shell has been educating motorists about fuel economy over the years through its FuelSave Tips. It will pass on these tips to motorists through a Shell FuelSave Savings Book that will be distributed at all participating stations during the promotion. Shell has printed 800,000 copies of the booklet in conjunction with the launch of Shell FuelSave earlier this month. Other than the Shell FuelSave Tips that teach motorists how to get the most out of their vehicles and advice them on driving more efficiently, the booklet is also packed with various Shell and partner promotions, including a FuelSave log for motorists to track their mileage.

Henry Chu added that Shell has put in place various measures to ensure that the promotion runs smoothly. These include engaging the Traffic Police, Land Transport Authority, SBS Transit, SMRT, as well as Certis CISCO Auxiliary Police to help manage traffic and public transport during the promotion period. He urged consumers to enjoy the promotion in an orderly and safe manner. On its part, Shell has also deployed additional pump attendants and cashiers at its stations to help speed up the process on-site, so that as many motorists as possible can benefit from the promotion.

Shell FuelSave Ambassador Eunice Olsen encourages Singapore motorists to take this opportunity to experience the difference from using the right fuel combined with fuel-saving tips. Calling on them to pass on their learnings, she said, “If we can get 100,000 people telling 10 friends or family members how to be more fuel efficient, then we‟ll have a million people on the roads saving fuel. Can you imagine how much fuel we can save then?”

As part of its educational efforts, Shell is also offering free fuel economy checks at all Shell stations every Saturday and Sunday between 9am and 5pm from now until 15 November 2009.

For more information about new Shell FuelSave and FuelSave promotions, please visit www.everydrop.com.sg

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