Shell launches its latest performance designer fuel – V-Power with FMT

The new V-Power fuel contains the FMT additive which reduces friction in the engine thereby improving performance and responsiveness in new or old cars. Shell’s Asia pacific Fuel Technology Manager, Mr Eric Holthusen, said, “Shell V-Power with FMT prevents build up of deposits in the valves and injection systems as well as removes existing deposits, helping fuel flow smoothly to the heart of the engine.”

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Between the fanfare of unveiling a replica Ferrari and watching a polo match with proverbial ‘prancing’ horses at the Polo Club, Mr Holthusen also stressed that, “99% of the components present in the new shell V-Power with FMT can be found in Ferrari’s Formula One fuel that propels this years V8 engines of Schumacher and Massa.”

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Since the 1940s, Shell has provided not just the formulation of fuel and lubricants to the Ferrari racing team but also advice on the development of new engines. What they learn on the Formula One track, they put into the development of fuels for consumers.

“It’s excellent having such a responsive fuel which will allow me not only to fully appreciate the pure horsepower of my Porsche with every gear shift but to enjoy its long-term cleaning properties as well,” local sports car owner Mr. Loi win Yen said.

Shell’s V-Power was tested on a broad spectrum of cars from Toyotas to Audis. It contains the purest components which incidentally results in cleaner fuels and a greener environment.

The designer fuel is the 3rd generation of high performance fuel introduced by Shell since the Formula Shell XO was launched in 1999.

The exorbitant cost of researching the fuel technology prevents the FMT additive from being implemented across the board for all grades of fuel from 92 to 98.

“Not all fuels are the same. Shell is dedicated to increasing the value of our products to our consumers by offering them clear differentiation in our range of products and services. [Despite the increase in oil prices], discerning drivers are constantly looking out for a fuel that can offer powerful performance and the Shell V-Power with FMT is our response to meeting these demands.”, said Ms. Elsie Sim, General Manager, Retail Sales and operation, Shell Eastern Petroleum (Pte) Ltd.

From 23 March to 13 April, customers who purchase the new Shell V-Power with FMT will be treated to an exclusive ‘Ferrari Men-in-Red pit crew’ experience at selected Shell stations. The ‘Men-in-Red’ pit crew will be travelling around various Shell outlets across the island. Customers can also take home a Polaroid shot of themselves posing with a Ferrari Formula One display car.

The new Shell V-Power with FMT will subsume the previous V-Power at various Shell stations and will remain at the same price. The new fuel is processed at the Pulau Bukom Refinery Complex in Singapore, Shells biggest crude distillation refinery in the world.

Credits: epicurean