Shell launches new Ferrari model cars

To celebrate over 60 years of shared passion for performance by Shell and Ferrari, Shell today launched a new limited edition scale model collection of the highly popular model GT Ferraris with improved features.


The range, which will be launched in Singapore today, introduces seven 1:38 scale model GT Ferraris including the flagship Ferrari FXX. Exclusive to Shell, each model features its own unique and dynamic engine sound that is a realistic representation of the real Ferrari cars, along with a high-speed ‘pull-back and release’ action.


Mr. Henry Chu, General Manager, Retail Sales and Operations said, “We are very excited to commemorate our longstanding partnership with Ferrari with the launch of the new limited edition range of Ferrari model cars.

With the Formula 1 race coming to Singapore this year, the introduction of the range is timely in celebrating our shared passion for Shell V-Power which has been developed as Ferrari fuel for the road. As Ferrari’s technology partner for over 60 years, Shell has developed unrivalled expertise and knowledge in matching the correct fuel to every new engine design and technical development. We will continue to drive the benefits of this winning partnership to our customers with our world-class Shell V-Power road fuel.”


This is the second and most ambitious of Shell’s Ferrari model car promotions. The first promotion in November 2006 saw about 280,000 of cars sold over a 12-week period.

With the Singapore Grand Prix coming up in September and Singaporeans’ interest in the ‘quintessential’ red Formula One race car, this new collection is expected to fly off the shelves as soon as it is available.


The Ferrari model cars are designed as a collectable set of seven. Careful thought has been put into the selection of the models featured. The result is a mix of new and historic racing and road Ferrari GT cars.


Models represented include:


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• Ferrari FXX – The most advanced GT car ever created at Maranello, the FXX is the flagship in the new Ferrari model car collection. This limited-edition GT car was created so that Ferrari’s most dedicated and passionate clients could become test drivers. Only 30 of this special prototype were ever produced.


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• Ferrari 599 GTB Fiorano – Ferrari’s stunning new all-aluminium Gran Turismo flagship model was unveiled at the Geneva Motor Show in 2006. The sporty 12-cylinder two-seater was voted ‘Car of the Year’ by several leading car magazines. It can reach a top speed of over 205mph/330kmph.


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• Ferrari F430 Challenge – An intensive series of tests at Ferrari’s private track, Fiorano, honed the many talents of the F430 Challenge. As always, the transfer from Formula One is significant – particularly in the braking system and Formula One gearbox.


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• Ferrari 250 GTO – This superb early 1960s berlinetta proved to be an excellent racing car. The 3.0-litre, V12 came first in its class at 24 Heures du Mans in 1962, securing its legendary status amongst racing enthusiasts. The 250 GTO has a maximum output of 290bhp at 7400rpm.


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• Ferrari F40 – One of the fastest, most powerful legal street-cars in the world, the F40 was produced from 1987 to 1992. The 3.0-litre, V8 engine has 478bhp at 7000rpm. It can reach a top speed of 201mph/324 kmph. It raced at the 24 Heures du Mans and in the American IMSA championship.


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• Ferrari Challenge Stradale – Ferrari used its experiences in the International Ferrari Challenge series to develop what is often described as a ‘racing car for road use’. Powered by a centrally-mounted V8 engine reaching 425 bhp at 8500rpm, it can reach a top speed of 186mph/300kmph.


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• Ferrari 575 GTC – One of Ferrari’s most exciting competition cars, the 575 GTC is designed exclusively for Ferrari’s gentleman drivers and is raced across several different series. The all-new 12-cylinder engine can still push out 810bhp.


Working with Ferrari to develop the new range, Shell strove to remain faithful to the brand essence and unique sound of each model. Each car is reproduced with strong product detail, including accurate road car badging on the front and rear.


The Ferrari model cars are available from now till 29 April at all Shell stations. Every $50 spent on Shell V-Power or 4-litres of Shell Helix Ultra entitles you to purchase a Ferrari model car at $3.95 each. Alternatively, spend $50 on Shell Formula Petrol 98/95/92, Shell Diesel or 4-litres of Shell Helix Super and get a Ferrari model car at $5.95 each.


From 23 – 24 February, consumers can visit Shell Pasir Ris for a chance to view the Ferrari show car up close. Furthermore, every fill of Shell V-Power between 11 am and 8 pm entitles the customer to a free photo opportunity with the Ferrari show car in addition to a tyre shine and windscreen clean.


These promotions are valid while stocks last. Terms and conditions apply.

Credits: Kr0n