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Shell Says Driver Behaviour Changes For More Fuel Savings

A recent study conducted by Shell on 521drivers in Singapore found that nearly 7 in 10 drivers (68%) have changed the way they drive to reduce fuel usage.
OneShift Editorial Team
OneShift Editorial Team
16 Jun 2012

A recent study conducted by Shell on 521drivers in Singapore found that nearly 7 in 10 drivers (68%) have changed the way they drive to reduce fuel usage. The study, conducted to better understand attitudes and behaviours of drivers, also found that even more drivers in Singapore (85%) would change the way they drive if it meant saving more money on fuel.

However, despite the positive attitude towards reducing fuel consumption, the study found that the majority of Singaporeans surveyed are still not regularly practising the recommended driving behaviours in order to improve their fuel efficiency.

Shell believes that education is key in reducing the fuel consumption of drivers. However, 26% of drivers in Singapore surveyed believe that there is not enough information available on how to reduce fuel consumption, and 22% of drivers in Singapore state that they simply ‘do not know how to’ do so.

In response to these findings, Shell today launches Target One Million, a Shell FuelSave campaign to help one million motorists across the globe learn how to save fuel. In this campaign, there will be a series of six interactive, online mini-games to equip drivers with the skills they need to help save fuel and, in doing so, cut down their fuel costs.

Target One Million represents the latest step in Shell’s ongoing efforts to provide smarter, more efficient products like Shell FuelSave and to promote smarter energy use amongst the world’s drivers.

Fun and easy to complete, the first of the series – Shell FuelSave Challenge – is available now at and is open to anyone who wants to play and participate in the campaign and become ‘one in a million’. Five other games will be available over the coming months, each of which can be shared with friends and families across social media platforms, including Facebook and Twitter.

Dawn Phang, General Manager, Shell Retail said: “Shell has more than 100 years’ experience of helping the world’s drivers get more out of their fuel. Our latest regular fuel, Shell FuelSave, is designed to help drivers save fuel at no extra cost. Programmes like Target One Million are extremely important in demonstrating that by using these fuels and making a few simple changes to your driving habits, it’s easy for anyone to start saving fuel today. I encourage all drivers to try out the game today. You will discover how easy it is to play and learn! ”

Target One Million will involve drivers from 16 countries, such as Singapore, Czech Republic, Denmark, Germany, Greece, Hong Kong, Hungary, Malaysia, Netherlands, Norway, Philippines, Poland, Slovakia, Thailand, Turkey and United Kingdom.

Credits: wilswong

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