Singapore GP countdown: Felipe Massa joins in at the opening of the Ferrari Store at Marina Bay Sands

Singapore GP countdown: Felipe Massa joins in at the opening of the Ferrari Store at Marina Bay Sands

OneShift Editorial Team
OneShift Editorial Team
23 Sep 2010

The 170 square meters space is situated on one level in the spectacular ‘triple towers’ of the Marina Bay Sands Resort. Visitors will discover a wide range of lifestyle and luxury Ferrari products, together with a selection of items dedicated to Ferrari enthusiasts, children and collectors. These include miniatures and models of cars from past and present, a display case showcasing a crankshaft, valves and a piston, and the Cavallino collection of leather accessories and sportswear.

The design of the Ferrari Store Singapore reflects the Ferrari Atelier ambience of the main Ferrari showroom in Leng Kee Road, with furnishings of the highest quality and the combination of soft leather and sleek brushed lacquer. The display concept clearly evokes the dynamic lines of Ferrari’s legendary cars and characterises the story, tradition and spirit of Ferrari not only through the products on display, but also through finishes and materials that typify the two souls of luxury and racing.

The Singapore Ferrari Store will be managed by ItalAuto, which is also the official importer for the Prancing Horse in Singapore. This is the 38th store to open worldwide and it joins prestige Ferrari retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), Athens (Greece), New York (USA), and Dubai (UAE), to name a few. The Ferrari Store development programme includes plans to open more than 60 over the next two years in Europe, America, and the Middle and Far East.

Thanks to its position, the store has windows on two sides. The frontage with the main entrance runs along the promenade and is formed by two theme windows – GT and Fan. Though decorated with graphic panels, these windows nevertheless permit a good view over the inside of the store through gaps in the window displays. In the window on the shorter side of the store, a F1 racing car is displayed on a platform. This window affords a view from one end of the store to the other and shows off the store’s dynamic and sensuous layout, inspired by the lines of Ferrari cars.

The display area is arranged on a single level: the luxury zone is characterised by a lifestyle spirit that completely envelopes the visitor and focuses on a stylishly sculpted cash desk, located in a clearly visible position and opening out towards one end; goods in the fan area are arranged on a batten display system, accurately designed down to the smallest details with special attention paid to versatility in order to permit a wide range of display configurations.
The display concept clearly evokes the sleek and dynamic lines of Ferrari’s legendary cars and characterises the story and spirit of Ferrari not only through the products on display, but also through finishes and materials that typify the twin worlds of luxury and racing. The LED lighting system delivers highly efficient and well focused illumination plus reduced energy consumption.

Graphics are an integral part of the visitor’s Ferrari experience: static and dynamic images accompany the visitor on a journey illustrated by images from the history of the company and provide an effective background to the wares on display.

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