Singapore Indoor Stadium Choose Mercedes As Official Car

Mercedes-Benz has been named Official Car of the Singapore Indoor Stadium, Singapore’s top destination for live entertainment and sporting events, following an agreement with Daimler South East Asia.

Mercedes-Benz will be granted a variety of exclusive branding rights, ticketing privileges and marketing activation opportunities through its sponsorship, which was secured by World Sport Group, the Sports Hub’s exclusive commercial partner.

Among the benefits offered to the German luxury car manufacturer, Mercedes-Benz car owners will have access to a limited number of reserved, prime parking spots which will be available on a first-come, first-served basis up to 30-minutes prior to the start of events at the SIS. In addition, Mercedes-Benz branded signage and animated graphics will be featured on LED displays throughout the stadium.
“Mercedes-Benz is proud to be the exclusive official car sponsor for the Singapore Indoor Stadium, and our partnership is driven by a mutual passion for excellence,” said Mr. Wolfgang Huppenbauer, President & CEO at Daimler South East Asia Pte Ltd. “SIS is a premier venue that will definitely appeal to many Mercedes-Benz customers, and reinforces our strategy of connecting with our customers and positioning Mercedes-Benz at the forefront of marquee sporting events and world-class performances.”

‘We are delighted to welcome Mercedes Benz as the exclusive official car sponsor for the Singapore Indoor Stadium. With the exciting line up of international and local sports and entertainment events we have secured over the coming years, we anticipate a very fruitful and beneficial partnership and we very much look forward to working together,’ said Managing Director Singapore Indoor Stadium, Mark Collins.

Credits: wilswong