The All New Ford Focus Debuts

Both the four-door saloon and five-door hatchback body styles of the next-generation Focus are previewed prior to their production start for Europe and North America late in 2010 and market launch early in 2011.

The new Focus will be nearly identical in all markets, with 80 per cent parts commonality around the world.

Production of the next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, with individual market launches starting early in 2011. Initial production will be concentrated at the Saarlouis (Germany), Michigan (United States) and Chongqing (China) Assembly Plants.

The new Focus will be one of up to 10 unique models to be built from Ford’s new C-car platform, which is expected to generate total sales in all regions of two million units annually by 2012. The first of these will be the new Ford C-MAX and Ford Grand C-MAX – unveiled at the 2009 Frankfurt Motor Show – for launch in Europe in the second half of 2010.

The new Ford Focus has been developed by a global team, led from Ford’s European small and medium vehicle centre of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford’s technical centre in Dunton, England.

The two models share a sporty and dynamic character, marking the next evolution of Ford’s acclaimed kinetic design form language. The kinetic design approach uses bold vehicle designs to capture the feeling of energy in motion, so that cars look like they are moving – even when they are standing still.

Engineers have updated the innovative suspension concepts from prior models, developing optimised new designs for the “control blade” multilink rear suspension and the semi-isolated front and rear subframes. The chassis design is complemented by a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and manoeuvrable for parking.

The global powertrain lineup for the new Focus will include a range of state-of-the-art Ford EcoBoost™ four-cylinder turbocharged direct injection (DI) engines – including the 1.6-litre unit in Europe and a choice of advanced and improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 per cent compared to the outgoing models.

The new technologies have been designed to be simple and highly intuitive to use, while enhancing both convenience and safety for the vehicle occupants including driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features.

MyFord is complemented by a new generation of Ford’s powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a variety of devices and media players.

The Focus platform provides an incredibly strong and stiff structure, which not only benefits vehicle dynamics and refinement but also provides the basis for enhanced crash performance. High-strength steels are used extensively in the next-generation Focus body shell.

There are no news with regards to the new Focus to be brought into Singapore.

Credits: wilswong