The Stakes are Higher For Mercedes-AMG

Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and, more recently, the Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth. Mercedes-AMG is establishing a new product line by the name of "AMG Sport", offering enhanced performance and technical refinements to render the AMG brand and its technology more accessible. The AMG Sport models will fill the gap between the AMG Sports package for Mercedes-Benz vehicles and the classic AMG models, thereby underpinning the brand's growth strategy on a sustained basis.

OneShift Editorial Team

01 Dec 2014

"We are proud of these successes, as they provide the basis for the next stage of our growth strategy, which we are now launching," explains Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. "In the next three years we aim to more than double our total sales for 2013."

The AMG Sport models bear out the high-performance brand's claim with updated engine output, all-wheel drive as standard in selected markets and special chassis components and brake systems from the classic AMG models. Signature AMG driving dynamics and a highly emotional driving experience are the tangible outcome for the customer. The first two AMG Sport models are set to be unveiled at the International Auto Show in Detroit in January 2015. It is planned to add further models to this new product line in due course.

The fleet consumption has been reduced by 35% by means of a comprehensive range of technical measures carried out in the past five years as part of the "AMG Green Performance Strategy". The AMG models are already among the most fuel-efficient and low-emission vehicles in their respective segments, with the new engine technologies and all-embracing lightweight design set to render them yet more efficient.

The introduction of the Sport models in 2015 will make an additional significant contribution towards lowering the fuel consumption of the AMG fleet. The company headquarters in Affalterbach and the logistics organisation are also all set for sustained growth and represent the benchmark in efficiency, flexibility and environment-friendliness. The company has received recognition from the "German Sustainable Building Council", for example, and is the winner of the "Deutscher Logistik-Preis 2014" from the BVL Global Supply Chain Network for both its environment-friendliness and its supply chain strategy.

Credits: Oneshift News Team