TOMTOM GPS on Nike Watches

TOMTOM GPS on Nike Watches

OneShift Editorial Team
OneShift Editorial Team
07 Jan 2011

NIKE and TomTom have collaborated to create the Nike+ SportWatch GPS Powered by TomTom. The new running watch, unveiled today at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com.

The Nike+ SportWatch GPS is designed for high-performance with an extremely clearand readable user interface that delivers the information necessary to the user while in-run. It adds personalisation and motivational features to the running experience, including audible sounds, challenges, run reminders and more.

“The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, VP of Nike Digital Sport.

The Nike+ SportWatch GPS is scheduled to be at retail stores and online beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS will be previewed for consumers at Nikerunning.com and TomTom.com beginning today.

“It is part of TomTom Consumer’s strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners,” said Corinne Vigreux, Managing Director, TomTom Consumer.

Credits: wilswong

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