TomTom Studies On Road Trips

With June holidays right around the corner, TomTom has released a timely study of road trip realities of about 5,000 mums from around the world. The independent study reveals that it takes on average just 27 minutes for children to get bored on long car journeys.

Of those countries surveyed, children in Australia get bored the quickest at 23 minutes and children from New Zealand appear to be the most patient, with boredom kicking in only after 34 minutes.

The study suggests that the average holiday car journey lasts around five hours. With so much time spent in the car, mums are resourceful at keeping their children amused. 74% make up games, 52% offer treats and rewards, and 24% admitted that they lie about the estimated time of arrival to make the journey seem shorter.

“Road trips are quite popular for Singaporeans so we think this study provides good insight,” says Valerie Cross, Public Relations Manager, TomTom Asia Pacific. “Whilst we can’t stop children from getting bored, we can make sure family journeys are the best they can be. From avoiding endless hours spent in traffic jams, to finding the best places to stop en route, TomTom is an ideal travel companion for a family road trip.”

Whilst 60% of mums said that “being together as a family” is the best part of a family trip, they also found it could be stressful. 41% thought that being in the car with their children is far more stressful than being in the office and 36% said they are likely to argue with their partner during the journey.

TomTom aims to make family journeys better by reducing the time spend in traffic and by offering driver-friendly content and services to help families make the most of their time together. For example, new TomTom Search & Go features help families find and navigate to recommended places such as restaurants and play areas along the way.

Credits: wilswong