TOYOTA is 2014’s No. 1 Automotive Brand in Singapore
Borneo Motors Singapore is proud to announce that Toyota has reclaimed the No. 1 leadership position as the best-selling automotive brand in Singapore according to figures released by the Land Transport Authority (LTA) last week. The results showed that Toyota cars were leading the pack among new vehicles registered last year. 2014 saw a total of 5,431 new car registrations for Toyota automobiles in the country, a 63% increase compared to 2013’s results.
Toyota has always been a top-selling brand and a preferred choice for customers, both in Singapore and globally. 2014 in particular had proven to be an exceptional year for the brand. Toyota had a very strong performance among passenger cars, commercial vehicles and Taxis (with SMRT choosing the environmentally-friendly Prius full-hybrid for their fleet) taking the brand to the top.
The main pillar, however, has been the outstanding all new Corolla Altis which was launched successfully, won many accolades and became the top choice for customers and Singapore’s No. 1 selling passenger car in 2014.
“We are of course very proud to be Singapore’s No. 1 brand and to have Singapore’s No. 1 best-selling model, the Corolla Altis. It’s our customers who made us their preferred choice and I would like to thank them for their trust in our brand, our product and our service. At Toyota we aim to be “Always Better” for our customers and also for 2015 we will continue to win their hearts and minds with outstanding products – e.g. Corolla Altis, Camry and our widest range of MPV – services and unforgettable moments.” commented Klaus Redomske, Marketing Director, Borneo Motors Singapore.
Toyota customers can look forward to a very exciting 2015, with the chance to experience even more Waku Doki - i.e. moments of Joy, Excitement and Happiness, a key philosophy that was introduced last year that brings out the more emotional side of the brand, through our customers alongside the brand’s strength in Innovation, Technology, and Reliability / Peace of Mind.
By the end of the 2nd quarter of 2015, Toyota will be launching three new car models. As the anticipation builds, expect Toyota to bring new dimensions to the automotive industry, with designs and features that encompass the true essence of Waku Doki. Also in 2015, Toyota is committed to be “Always Better” for our customers offering better cars, better service and better experiences – especially many Waku Doki moments.
Credits: Oneshift News Team
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