Toyota Prius Marks Three Million Global Sales

Toyota Prius Marks Three Million Global Sales

OneShift Editorial Team
OneShift Editorial Team
09 Jul 2013

In the past two years Prius has grown from being a single model to embrace a family of vehicles designed and engineered to meet the needs of a wider customer base. In Europe these include Prius+, the world’s first full hybrid seven-seat MPV, and Prius Plug-in, the first Toyota to embrace rechargeable lithium-ion battery technology for extended zero-emissions electric power capability. In North America and other world markets, the smaller Prius Toyota Aqua has also been launched – bringing hybrid to a market segment that is covered in Europe by Yaris Hybrid.

In the financial year ending in March 2014, Toyota is expected to spend more than £5 billion (790 billion Yen) on research and development and facilities for developing hybrid and other cutting edge technologies, as well as strengthening development of new platforms and components.

Projects include a new 651-hectare R&D facility and a new 12-storey powertrain Development and Engineering building in Toyota City.

Credits: Oneshift News Team

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