Trendy Volvo

Chequered roof or butterflies on the bonnet? A striped car, or why not one covered in polka-dots? 20 more or less daring designs can be chosen by buyers of a new Volvo C30.

As of April 7, Volvo Cars in Sweden is the first car brand to make it possible for new-car buyers in this Scandinavian country to specify applique film on the bodywork panels of their cars. And the design team really has let its hair down. Zebra patterns and urban panoramas compete with rainbows and wood panelling, flames and clouds.

The applique film, which is removable, is not there just to look good - it also helps protect the car. The film offers guaranteed durability for about two years, after which it is replaced with a new variant or removed completely. The car's paintwork has in the meantime been spared the rigours of the weather, wind and risk of stone-chip damage.

The applique film, which previously only used to be available on cars for advertising purposes and to special order, is now available for all customers.

C30 buyers already have a wide range of choices at their disposal as regards interior trim, options and accessories. Now it is also possible to customise the car's exterior appearance.

"All told there will be 12,314 variants of the C30 to choose between. It sounds more difficult than it really is. Our site is structured such that the customer can "build" his or her own car online based on specific choices, and the result is in effect a totally unique car," explains Thomas Andersson.

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Credits: Jarvis