UK: Citroën celebrates 90 years of Créative Technologie

Having created a new brand identity at the start of its 90th Anniversary year, Citroën is celebrating its heritage of ‘Créative Technologie' with an all new marketing campaign that focuses on the Company's rich history of design, innovation and technology.

A new television advertising campaign, which will break on the 1st of August, was created by Citroën's advertising agency - Euro RSCG Paris - and cleverly shows off many of the models produced by Citroën since the Company was founded in 1919. The final model shown is the award winning C3 Picasso, which brings the Company's design portfolio bang up-to-date.

For customers, the celebrations start with a production run of 150 limited edition C3 Picassos, equipped with over £1,000 of free options.

Available in one of Citroën's signature colours - White, Red or Black - the new C3 Picasso 90th Anniversary model, based on the Exclusive trim level, is powered by Citroën's ultra economical 1.6HDi 16V 110hp engine and features automatic air-conditioning, automatic headlamps and wipers and smart 16" alloy wheels.

This limited edition also boasts free extra equipment like Citroën's new integrated MyWay colour satellite navigation system with Bluetooth® connectivity and part-leather upholstery. There's even a special ‘90 Years' commemorative badge on the centre console to mark the occasion.

Gary Savage, Citroën UK's Managing Director commented: "Our 90th Anniversary celebrations provide us with an opportunity to communicate on one of our major brand assets - our heritage."

"It is our intention to further improve the brands appeal by featuring our history, our design credentials, our success in world rallying and our award winning range of vehicles in our future marketing to underline the pedigree of the Citroën marque. This new TV ad. says it all!"

Credits: JRC