UK: Jaguar Land Rover Celebrates 1,000,000 Cars Built At Halewood Operations

Global demand for Range Rover Evoque has exceeded expectations with 18,000 advanced orders before job 1 on 4 July 2011. With the continued demand for Evoque and growing sales of Land Rover Freelander 2, this production milestone was achieved earlier than predicted. Production volume at Halewood has increased over the past 12 months due to 24 hour working, bring the arrival of the 1,000,000 vehicle ahead of original forecasts.

Between 2001 and 2009, 363,603 Jaguar X-Type and X-Type Estates were manufactured at Halewood. The Jaguar X-Type was Jaguar's best-selling model during much of its production run and was Jaguar's first compact executive car for 50 years. In 2002, the Jaguar X-Type Diesel 2.0 was launched and made history for the company as Jaguar’s first ever diesel model. Also in 2002 the Jaguar X-Type Estate was launched, again making history as Jaguar’s first ever estate vehicle.

In July 2011 Halewood, and the world, welcomed the arrival of the Range Rover Evoque. The smallest, most efficient production Range Rover ever made. When the Evoque started life it had already generated an exceptional market response. Waiting lists for the car peaked at 12 months for some markets during the second half of 2011. As a result of this demand, Halewood Operations moved to 24 hour production for the first time in its 50 year history. The Evoque has received over 130 global awards and is the biggest selling Jaguar Land Rover vehicle, breaking Jaguar Land Rover production volume records in both of its first two years of production. Halewood has manufactured 255,186 to date.

The 1,000,000th vehicle will be donated to Cancer Research UK, who will take ownership of the vehicle later in the year. The CRUK team will be placing the car in a special auction event in 2014.

Credits: Oneshift News Team