Volvo Trucks Campaign Takes Home Biggest Prize In Ad Competition ADC Awards

“For us it is a great honour because it means that the Art Directors Club, which represents some of the world's foremost experts in advertising, regards Volvo Trucks’ marketing as the best in the world,” says Per Nilsson, Director Public Relations at Volvo Trucks.

In addition to winning the most awards in the competition overall, the Volvo Trucks campaign was also awarded the Black Cube, which is the competition’s Grand Prix title. The award is only given to nominations exhibiting high enough creative quality and the last time the prize was awarded was in 2011. In order for a nominee to be awarded a Black Cube the jury must be unanimous. What particularly impressed the ADC jury was that Volvo Trucks’ campaign succeeded in reaching a wide audience.

“When surveyed, nearly half of the truck buyers who have seen the live test films indicate that they would be more likely to choose a Volvo the next time they buy a new truck. For us this is another strong sign that the campaign has been successful,” says Per Nilsson.

The other prestigious award that went to Volvo Trucks was Client of the Year, an award given to the client that wins the most prizes across all competition categories.

Credits: Oneshift News Team