Volvo Trucks' Campaign Triumphs At World's Toughest Ad Contest

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OneShift Editorial Team

26 May 2014

The campaign includes six Live Test videos for YouTube, which demonstrate innovative features in Volvo Trucks' new truck range in different spectacular ways, but also a range of other material to support the campaign, including print ads and an interactive website. In total, the campaign has been viewed more than 100 million times on YouTube.

On 9th May the campaign won nine ‘Pencil’ awards including six golds and the ‘Best in Show’ prize at The One Show in New York. This year the campaign has also won eighteen awards in the ad competition New York Festival and three ‘Golden Egg’ awards at the Golden Egg gala, a top Swedish advertising competition. The campaign also earned the prestigious ‘Black Cube’ award at the ADC Awards in Miami, another prestigious global ad competition.

“When surveyed, nearly half of the truck buyers who have seen the live test films indicate that they would be more likely to choose a Volvo the next time they buy a new truck. For us this is another strong sign that the campaign has been successful,” says Per Nilsson, Director Public Relations at Volvo Trucks.

Credits: Oneshift News Team