Volvo Trucks' Viral Marketing A Huge Success
With its latest commercial, 'The Epic Split', Volvo Trucks proves that an unconventional take on B2B marketing works. The commercial has spread all over the world and is already after just 4 weeks the most watched automotive commercial on YouTube ever. Since the launch of 'The Epic Split' on YouTube on November 14th, the commercial has been viewed more than 59 million times. It has made its way through social media and news media, been the subject of many conversations online and offline and even become a phenomenon in itself, spurring spoofs from both celebrities and others.
Since Autumn 2012, Volvo Trucks has released six entertaining films to showcase innovations in the five new trucks released during the same period. For example, ‘The Epic Split’ a film that highlights the precision and stability of Volvo Dynamic Steering is the biggest success amongst the films so far.
‘The Epic Split’ and the story about it has now :
• been shared over 6 million times on social networks.
• over 10 million impressions on Google.com.
• received extensive media coverage from all over the world: the commercial has been the subject of approximately 20,000 editorial pieces online so far.
• an estimated earned media value of £59 million.
Credits: Oneshift News Team
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