World Record-Breaking Polar Challenge Has Begun in Antarctica

World Record-Breaking Polar Challenge Has Begun in Antarctica

  Land Rover Global Brand Ambassador and Polar explorer Ben Saunders and fellow explorer Tarka L'Herpiere, have set out from Scott's Hut, Antarctica on day one of their world record-breaking return journey from the edge of the continent to the South Pole and back. At 1800 miles, it will be the longest unsupported polar journey in history and first completion of Captain Scott's iconic ill-fated 1910-12 Terra Nova expedition.  Land Rover is a co-presenting partner of The Scott Expedition, which promises challenges that reflect the spirit of adventure, capability and rugged quality that are fundamental to Land Rover's brand heritage.

OneShift Editorial Team
OneShift Editorial Team
30 Oct 2013

Ben’s Land Rover Discovery has played a vital part in assisting his training, which often takes place in hard to reach places in the UK, Europe and Greenland. Ben’s preparation for the expedition also included the use of the Cold Climate Chamber at Jaguar Land Rover. The chamber is an integral part of the development of all Jaguar Land Rover Products.

During the expedition, the duo will be blogging daily and plan to share regular images and video(which is an expedition first) as well as copy across a host of social media channels.

Credits: Oneshift News Team

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