“2012 GOOD DESIGNTM” award chooses its BMW Group Design favorites

“2012 GOOD DESIGNTM” award chooses its BMW Group Design favorites

OneShift Editorial Team
OneShift Editorial Team
23 Jan 2013

The annual “GOOD DESIGNTM” award rank as the most prestigious international accolade in the field of product design. This time round, the coveted prize was bestowed on no fewer than seven BMW Group Design products: the award-winning models were the BMW 6 Series Gran Coupé, the BMW 3 Series Sedan, the BMW M6 Coupé, the BMW M5, as well the MINI Roadster as Husqvarna Nuda 900 R. A further accolade went to the versatile BMW Travel & Comfort System. An independent panel of judges made up of design experts and architects sifted through several thousand submissions to select 700 praiseworthy product designs and graphics from 38 countries.

The world’s oldest, internationally renowned design award was founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann Jr. It is presented by The Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. For more than 60 years, this coveted award has recognised designers and manufacturers of innovative and visionary products, concepts and ideas that go beyond the bounds of ordinary product design. In addition to the criteria of functionality and aesthetics, ecological responsibility also plays a role.

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