2025 OMODA & JAECOO International User Summit Will Focus On User Engagement

2025 OMODA & JAECOO International User Summit Will Focus On User Engagement

Interactive experiences are one of the ways to expand brand ecosystem.

Gerald Yuen
Gerald Yuen
02 Oct 2025

The 2025 OMODA & JAECOO International User Summit, taking place in China from 17 to 22 October, will showcase the brand’s vision of “Co-creation, Integration, and Coexistence.” Through interactive experiences spanning technology, lifestyle and user engagement, the event will highlight how the brand extends beyond vehicles. At the Eco-Expo zone, guests will explore immersive, socially driven designs.

The Eco-Expo will bring to life OMODA & JAECOO’s idea of “playing with users, going beyond the car.” Through showcases like the Brand Showroom, Ecosystem Experience Zone and the Day C Night A Party, it highlights how the brand connects with people across work, leisure and outdoor lifestyles. Visitors can explore the “Two Lifestyles, One Store” model that blends smart retail with daily living, and experience post-automotive innovations such as naked-eye visual displays. A special “Day C Night A” zone will also create a trendsetting space for users to socialise.

Built around the pillars of “experience, socialise, and share,” it showcases a user-driven identity. Using visual, audio and interactive scene-building, the expo encourages natural brand recognition and emotional connection. Global visitors will discover how the ecosystem extends beyond mobility, offering a new way to unlock inspiration and enjoy life through play.

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