Although a recent test drive of the Audi Q3 1.5 TFSI reminded us that the brand knows how to produce dependable, entry-level premium products, the future is where Audi still primarily leans towards. We’re not talking about these 4 Audis that will land on local shores this year. Timelines stretch much further - concept car-level type of representation in fact.

Audi will debut its House of Progress showcase for the first time in Singapore, from 31 March to 16 April 2023. Featuring an exhibition of Audi’s flagship models, thought leadership panels, partner events and networking sessions, House of Progress aims to drive conversations and shape perspectives on the future of premium mobility and sustainability.

The event, designed with Audi’s four core values of digitalisation, design, progress and sustainability in mind, features an installment focused on Audi’s growing electric vehicle range. This includes new models arriving in Singapore for the first time – the Audi Q8 e-tron, the latest model in Audi’s electric SUV and crossover range, and the Audi Q4 e-tron, Audi’s most compact electric vehicle thus far. The cars are set to enter the local market in the second half of 2023 and first half of 2024 respectively.

Present at the exhibition will also be the Audi grandsphere concept car. Second in Audi’s lineup of visionary concept cars, the grandsphere pushes the boundaries of design with a transformative first-class lounge interior that lends itself to be a private jet for the road. Other flagship Audi models, including the Audi e-tron GT, Audi RS e-tron GT, as well as its Audi R8, will also be on display.

House of Progress will also host a series of events in partnership with luxury consumer brands and sustainability-focused organisations, including Leica, The Hour Glass, Bolia and Bang & Olufsen. These include panel discussions on sustainable progress and networking sessions amongst industry thought leaders.

“Singapore presents the ideal landscape for House of Progress, with the country’s unwavering commitment to the path of net zero,” said Markus Schuster, Managing Director for Audi Singapore. “House of Progress sets the stage for Audi to showcase our vision for a new future of sustainable mobility, as we transition to cleaner-energy models. By providing platforms to engage in meaningful conversations about the future, we are dedicated to bringing our customers along with us on this journey of progress”.

Audi’s House of Progress will be open to the public every weekend from 31 March to 16 April 2023, 10am to 7pm. Admission is complimentary and tickets can be reserved online.

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