Audi increases market share among premium cars in Singapore
Audi’s luxury market share in Singapore climbed to 11.8 percent during Q1 2009, marking a quarter-on-quarter increase of 2.1 percentage points.

This growth comes despite a 2.6-percent sales decline: Audi Singapore’s figures dipped slightly in the Q1 2009, down to 298 from 306 a year earlier.
Sales since the start of 2009, however, have held fast throughout the
quarter, registering growth at no less than 25 percent from January through March.
"The trend is positive. Our monthly results have been continually improving since January, a difficult month for everybody," said Reinhold Carl, Managing Director, Audi Singapore. "Audi remains committed to its Vorsprung philosophy, building luxury cars that are technologically sophisticated."
In Singapore, Audi fared better than its key competitors, which saw their luxury market share drop in the first three months of 2009. The Audi A4 performed strongly, with 130 units sold during Q1 2009, representing a 27-percent growth in sales from the last quarter.
"We have the youngest model line up among all the luxury carmakers, and will be launching the Audi Q5 soon and the Audi R8 V10 later this year,” said Carl. “So I am confident 2009 will be a good year for us at Audi."
Credits: JRC


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