Audi Singapore Puts The Pedal Down For Race Season
Audi turns Cross Street into a mini motorsport hub with F1 merchandise, sim racing and its R26 show car.
Audi Singapore is getting into race mode this September, with a series of motorsport-themed activities at its Audi House of Progress at 18 Cross Street.
The programme celebrates Audi’s first season in Formula 1 with an Audi R26 show car, sim-racing competitions and exclusive team merchandise customisation.
On 5 and 7 September, customers who purchase an Audi Revolut F1 Team jersey can get complimentary adidas embroidery at the showroom during selected time slots.
From 12 to 28 September, the showroom gets a racing-inspired makeover, with the full-scale Audi R26 show car taking centre stage.
Also returning is the Audi Singapore Time Attack 2026, held on 12, 13 and 26 September at the GT Bar. Fans can chase the fastest lap on Audi’s racing simulators, with prizes including a dining and race-viewing experience for two at the Singapore Night Race.
The events reflect Audi’s push to make the House of Progress more than a showroom, bringing its motorsport story closer to fans through lifestyle and interactive experiences.
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