Bentley Announces New Regional Director For Asia Pacific

Bentley Motors has appointed Dave Hayter as Regional Director for Asia Pacific, further strengthening its leadership team at a key point in the brand’s regional growth strategy.

Bringing nearly four decades of experience with Bentley, Dave will assume responsibility for all brand, commercial and retail network operations across the Asia Pacific region, working closely with Bentley’s global sales and marketing organisation. He previously played a pivotal role in establishing Bentley’s Asia Pacific National Sales Companies in Singapore and South Korea, giving him deep insight into the region’s luxury customer base and its rapidly evolving retail landscape.

Throughout his career, Dave has held senior leadership positions across Asia and the Middle East, supporting market entries, distributor development and the launch of dedicated Bentley retail facilities, underpinned by a strong focus on sustainable growth and aftersales excellence. As Regional Director, he will oversee a diverse portfolio of established and emerging markets, collaborating closely with Bentley’s specialist retail partners.

Dave succeeds Nico Kuhlmann, who exited the business in November 2025. This appointment reaffirms Bentley’s long-term commitment to the Asia Pacific region and its continued focus on delivering an elevated and distinctly extraordinary Bentley ownership experience.

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