Big launch for the small Fiat
The adorable Fiat 500 has booked a seat on the British Airways London Eye.
FIAT Group Automobiles UK Ltd is launching its new FIAT 500 in the UK – with a flight in one of the capsules on the British Airways London Eye! The new Fiat 500, which has recently been voted Car of the Year 2008, will take to the air exactly 500 hours into the New Year (for obvious reasons) This means that the little 500 will begin it's flight on Monday 21 January at 8.00pm.
FIAT is also staging a celebrity and showbiz ticketed event around the launch, featuring live bands, top presenters, and a fantastic light show to create additional buzz.
FIAT UK Marketing Director, Elena Bernardelli, says: "It will be a great event, and we at FIAT are committed to making the country smile for the night."
Credits: Jarvis
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