BMW Asia Launches the new 7

BMW Asia today launched the new BMW 7 Series – the flagship BMW model that embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure – which is set to reinforce its position as the most innovative sedan in the luxury segment.

The new ECO PRO mode with the addition of the coasting mode, and proactive driving assistant functions, helps the BMW 7 Series driver to maintain an extra-efficient and economy conscious driving style. The new coasting mode, in particular, has been designed to decouple the combustion engine when it is overrunning at speeds between 50 km/h and 160 km/h. In coasting mode, the new BMW 7 Series is subject to a far lower rate of deceleration as it freewheels along the road with no engine braking effect and minimal fuel consumption.

This way, the kinetic energy built up by the vehicle can be harnessed and – through forward-thinking driving aided by the proactive driving assistant – translate into fuel savings of up to five percent. The coasting function is clearly visualized for the driver‟s benefit in the multifunctional instrument cluster and the central Control Display, and can also be deactivated if desired.

The large, full-width air intake dominating the lower section of the modified front apron of the new 7 is now split into three sections, a pair of chrome bars marking its outer sections and adding further depth to the car‟s sporty looks. Two narrow vertical air intakes sit beyond even the LED foglamps to the left and right of the wide intake. Adhering to the Efficient Dynamics philosophy, these are included as part of the “air curtain” technology, which lowers fuel consumption at higher speeds by forcing the air to flow more aerodynamically around the front wheels.

The optimum interior soundproofing of the BMW 7 Series takes the on-board experience another step towards perfection. Additional insulation materials in the B and C-pillars, skirts and boot area team up with intricate sealing around the window frames and exterior mirrors to minimise driving noise.

All of which bring the sound experience generated by the new Bang & Olufsen High End Surround Sound System even more powerfully to the fore. The 1,200-watt music system is hooked up to 16 speakers, some of which are positioned behind illuminated, satin-finish aluminium grilles sited in the mirror triangles of the doors and the parcel shelf. The most attention-seizing member of the speaker line-up is the illuminated centre speaker which extends out of the instrument panel and uses B&O Acoustic Lens Technology. Its distinctive form guarantees perfect sound quality in every seat.

When the music system is switched off, the centre speaker retreats back into the instrument panel almost without trace. Meanwhile, the new ambient lighting for the interior creates a pleasant ambience, especially at night. Footwell lights for the driver and front passenger and indirect roof liner illumination via lights integrated into the B-pillars further enhance the feeling of well-being. The colour of the ambient light can be altered according to taste.

The new BMW 7 Series will be available at Performance Motors‟ showrooms from 5 October 2012.

Credits: wilswong