BMW Continues to Be Official Car Of The Standard Chartered Marathon

BMW Asia announced its appointment as the official car for the Standard Chartered Marathon Singapore 2012 (SCMS) for the second consecutive year. Additionally, BMW Asia will be offering a brand new BMW X1 sDrive20i as the winning prize.

Similar as before, BMW Asia will be unveiling a series of initiatives aimed at further engaging participants and improving the race experience for SCMS 2012 runners, in the lead up to and during the race on 2 December 2012.

Runners of the Full and Half Marathon will also have a chance to win a brand new BMW X1 sDrive20i by joining Team BMW. This will be complemented with a series of activities including running clinics where runners will be given expert coaching to hone their technique and performance ahead of SCMS 2012.

BMW will also be sponsoring the pacers programme for Full Marathon runners to help them improve and achieve their personal bests. And as the official car, a fleet of more than 20 BMW cars will be deployed to provide medical, logistics and operational support on race day.

All Singapore citizens and Singapore Permanent Residents, who are 18 years and above as of the date they signed up for either the Full Marathon or Half Marathon race category of the SCMS 2012, will be eligible to win the BMW X1 sDrive20i simply by registering for Team BMW. A point system and random draw will then determine the lucky winner of the BMW X1 sDrive20i, which will be conducted on 12 December 2012.

The BMW X1 is a tremendously popular compact all-rounder that has proved to be a bestseller with more than 300,000 units already delivered worldwide. The stand-out position of the BMW X1 is also reflected in the many national and international prizes bestowed on the BMW X model in recognition for its designed, deriving characteristics and high safety levels, including; Readers’ Choice for Off-Roader of the Year by “OFF ROAD” magazine, Red Dot Designed Award 2011 and 5-star Euro NCAP safety rating, just to name a few.

Now, the new BMW X1 comes equipped with a more powerful engine powered by BMW TwinPower Turbo technology and a broad spread of BMW EfficientDynamics technology fitted as standard to give the sports utility vehicle the tools to further increase its lead over the competition in terms of sporting ability and efficiency.

Credits: wilswong