BMW Group Asia appoints Publicis as regional agency
BMW Group Asia has announced the appointment of Publicis as its regional advertising agency and strategic partner for the BMW brand.
R3 helped managed the pitch which also involved McCann Worldwide and TBWA.
The appointment covers BMW Group Asia’s importer markets in South East Asia, and will also be the agency of record for Performance Motors Limited, the authorized distributor of BMW in Singapore.
Senior management of BMW Group Asia and Performance Motors Limited were involved in the process and eventual decision, which was based on new brand strategy and integrated approach.
Johannes Seibert, Managing Director, BMW Group Asia commented, "We are very pleased that the process and selection methodology have resulted in us identifying the best possible partner."
"Equally important is that we have reflected the standard of professionalism at BMW Group Asia, a clue that we do not expect anything less from our selected partner."
Publicis will begin work with BMW Asia starting September 1, 2009.
Credits: JRC
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