BMW Group at the 2009 Frankfurt Motor Show

The IAA Frankfurt Motor Show will open its doors to the press on 15 September 2009. What makes this show special for the BMW Group is that, for the first time, all three brands – BMW, MINI and Rolls-Royce Motor Cars – will exhibit under one roof, located in the Frankfurt Trade Fair’s new Hall 11.

The highlight of BMW’s presence this year is a circuit several hundred metres long running around the entire exhibition space on which the BMW EfficientDynamics fleet and vehicle premieres will be presented.

Thomas Muderlak, responsible for the BMW Group’s exhibition concept at the IAA said: "Motor shows are an important aspect of our communication with customers, the media and trade visitors. We are delighted to maintain our tradition of hosting innovative displays at the 2009 Frankfurt Motor Show and present all three brands together for the first time."

"A highlight for our visitors will be the chance to experience our vehicles actually driving around the BMW stand: We will be interpreting the BMW brand’s motto of ‘Sheer Driving Pleasure’ quite literally."

[B]The BMW exhibition concept: Experiencing Joy[/B]

The basic concept behind the BMW brand’s presence at the 2009 Frankfurt Motor Show focuses on sheer driving pleasure. For the first time, IAA visitors can experience the vehicles’ design and appeal in motion – thanks to the moving presentation of vehicles on the circuit.

A varied programme will highlight new products and innovations from the BMW portfolio. Visitors will be able to observe these driving demonstrations from stunning lounges with an impressive view of the circuit’s banked corner.

[B]BMW EfficientDynamics: Lower emissions – more driving pleasure[/B]

The BMW EfficientDynamics fleet presented on the circuit will provide an impressive demonstration of how driving pleasure can be combined with lower fuel consumption.

Thanks to EfficientDynamics, BMW is able to prove conclusively that this is not a contradiction in terms: With its two most recent model generations, the BMW Group has reduced its fleet’s consumption in Europe by more than 25 percent while enhancing driving pleasure.

By the time the Frankfurt Motor Show opens, around 1.4 million BMW vehicles equipped with the award-winning BMW EfficientDynamics technology – which comes as standard in every new BMW – will have been delivered to customers.

[B]Other world premieres at the 2009 Frankfurt Motor Show[/B]

Besides its EfficientDynamics fleet, the BMW stand will also focus on the world premiere of the hybrid vehicles BMW ActiveHybrid 7 and BMW ActiveHybrid X6 as well as the world debut of the BMW X1 and the BMW 5 Series Gran Turismo.

The BMW ActiveHybrid 7 sedan and the BMW ActiveHybrid X6 Sports Activity Coupé each incorporates its own model-specific combination of combustion engine and electric motor for an extraordinary, and impressively efficient, driving experience. The BMW X1 is the first vehicle in the premium compact segment to embody the characteristics typical of a BMW X model.

Thanks to BMW EfficientDynamics, it boasts the best combination of driving performance and fuel consumption of any of the BMW X models’ rivals. As the founding member of a new segment, the BMW 5 Series Gran Turismo unites the key features of a prestigious sedan with those of a modern Sports Activity Vehicle and a classic Gran Turismo.

The BMW 740d, scheduled for launch in autumn 2009, will be a further focus of attention: It is the first model equipped with a new straight six diesel engine with BMW TwinPower Turbo Technology.

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Credits: JRC